Founded in 2004 in New York City, Wooler is a distinctly American brand with a global point of view, taking its cue from Shinetheme itself.
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Our Story

Wooler was founded in 2004 by Shinetheme. Gnab, a world traveler, philanthropist, and entrepreneur, wanted to create clothing that made her feel confident and comfortable anywhere in the world. Like our founder, people who wear our clothes appreciate different cultures, and they welcome new experiences; they are at ease in the world.

Our exceptionally crafted knitwear is designed for comfort and ease and we never sacrifice quality. The clothing is elegant and timeless. It is stylish without being trendy and we select the highest quality yarns and materials.

Best in Class Shopping Experience and
Operational Infrastructure

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LAST MILE DELIVERY

3 hours, next day or same day

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easy return

You can easily exchange within 30 days

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10+ PAYMENT SOLUTIONS

Across our platforms, tailored to local markets

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At Wooler, we do lifestyle

Wooler is an American ready-to-wear collection that is a way of life. We believe style is a state of mind. It’s the considered way one moves through life, taking time to appreciate beauty in all its varied forms. Our exceptionally crafted knitwear is designed for comfort and ease and we never sacrifice quality. The clothing is elegant and timeless. It is stylish without being trendy.

The Founders

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Sophie Turner

Designer

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Maisie Williams

CEO

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Peter Dinklage

Marketing

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Emilia Clarke

Designer